MassAdoption's 'Buckl' Connects 2 Million Customers, Surging by 1 Million in Six Months

Mass Adoption's innovative brand CRM solution 'Buckle' has achieved a remarkable milestone. In just six months, it accomplished the outstanding feat of accumulating 2 million customer data points, further refining the connection between brands and customers. This represents a twofold growth since recording 1 million points in September last year. Beyond mere numerical expansion, this is a substantial leap achieved by deepening and broadening customer touchpoints and through technological evolution. Buckle is expanding beyond its traditional fashion and jewelry sectors into diverse industries such as eyewear, luggage, lifestyle, and F&B, thereby innovating the overall retail CRM infrastructure. Notably, large distribution affiliates and mid-sized group companies have driven Buckle's growth. Multiple brands within a single group simultaneously adopted Buckle, accelerating customer data collection and broadly expanding its scope. CEO Park Chan-woo stated, "The essence of Buckle is to proactively identify brands' challenges based on customer data and provide optimal solutions." He further expressed his ambition to "evolve into a performance-driven CRM that goes beyond simple message delivery to lead brand growth and ecosystem expansion." Buckle deepens the relationship between brands and customers with multifaceted features such as digital warranties, integrated online/offline memberships, and message automation. It has already proven its value by demonstrating remarkable marketing effects, including a 15-fold increase in retention rate and a 64-percentage-point rise in average transaction value. Currently, Buckle has been widely adopted by leading domestic brands like ADER error, Setter, OOHOS, and Bunk, as well as large corporate affiliates such as LF and SK, and global brands including Lululemon, Hunter, and Hoka. Mass Adoption plans to introduce a 'data-driven segment recommendation engine' in the first half of 2025, further advancing its CRM automation capabilities and setting new standards for future retail CRM.