Mass Adoption to Showcase Latest DPP Technology at VivaTech 2025

## Innovating the Future of the Fashion Industry: Mass Adoption's 'Buckle' Gains Global Attention for its DPP Technology at VivaTech 2025 in Paris **Paris, France** – Mass Adoption, which operates 'Buckle', a fashion brand growth platform, showcased its Digital Product Passport (DPP) technology capabilities at 'VivaTechnology 2025', Europe's largest technology fair, garnering keen interest from the global fashion and retail industries. At the Paris venue, which gathered over 180,000 attendees from June 11th to 14th, Buckle left a deep impression as an innovative solution that presented the future of the fashion industry, going beyond a simple technology demonstration. The DPP, legislated by the European Union, is a certification system that digitalizes and transparently discloses all processes from product manufacturing to distribution and repair history. Within this complex regulatory environment, Buckle, based on its leading experience in successfully commercializing DPP in the Korean market, has emerged as a key partner providing essential certification and customer management services for both foreign brands seeking to enter Europe and domestic brands dreaming of global market expansion. Buckle's booth captivated attendees with demonstrations of its sophisticated customer management system and efficient A/S functions, both based on DPP technology. In particular, Lee Rae-gwan, Vice President of Mass Adoption, through this event, reaffirmed "the importance of 'clientelling' in building deep relationships between customers and brands, beyond simple message delivery," and emphasized his conviction that Buckle is a powerful platform capable of turning this vision into reality. Indeed, key industry figures, including the Governor of France, and representatives from world-renowned luxury brands such as Saint Laurent and Rolex, personally visited Buckle's booth to observe the technology demonstration. They lavished praise on Buckle's solution, stating that it "provides practical services truly needed by both brands and consumers, rather than being a passive technology merely for regulatory compliance," and highly rated Buckle's differentiated value. Building on its participation in VivaTechnology, Mass Adoption plans to establish Buckle not just as a technology solution provider, but as a core 'retail CRM infrastructure' that supports the entry of foreign brands into the Korean market and the global expansion of Korean brands. Already collaborating with leading domestic and international fashion brands such as Lululemon, Hunter, and Ader Error, Buckle successfully measures various key indicators like monthly performance analysis, on-site experience rates, member conversion rates, and first-party data collection rates. It is expected to continue presenting new growth engines for the fashion industry through data-driven innovative customer experiences.