Laundrigo, Setak Teukgongdae: Holiday Promotion Battle

With the arrival of the May Golden Week holiday and the changing seasons, the contactless laundry service industry is successively introducing customized promotions to attract consumers, catching attention. They are emphasizing consumer convenience with differentiated marketing strategies targeting travelers and the demand for wardrobe organization. Enjoy the exciting May Golden Week holiday, and put an end to laundry worries upon your return! Mobile laundry service Laundrygo is offering a special promotion for travelers until May 6. If you apply for a discount coupon in advance on the app before departing for your trip, it will be automatically issued upon your return, easing the burden of laundry. In addition to up to 30% discount benefits per item, including clothing, shoes, and bedding, new subscribers to their subscription plan receive an additional 10% discount, and customers using their everyday laundry service are provided with a 5,000 won discount coupon. Kim Min-ji, head of Laundrygo's Marketing Unit, emphasized the customer-tailored benefits, stating, "We planned this to alleviate the laundry burden for customers returning to daily life after the holiday." Meanwhile, with the arrival of the wardrobe organization season, contactless laundry service platform Wash Swat Team is running a '1 Free Item Laundry' event, captivating customers during the seasonal change. New customers can get an additional item laundered for free when using the service, from light clothes like summer blouses to bulky winter padding jackets, no matter the item. This effectively solves both the meticulous care of winter clothes for long-term storage and the hygienic care of summer clothes taken out after a long time. An official from Wash Swat Team stated, "The seasonal change is a time when clothes management is most needed yet bothersome," and announced that this event was organized to help customers conveniently organize their wardrobes. As such, both services put the convenience of their contactless method front and center, allowing customers to conveniently drop off and receive laundry at home without the need to visit a laundry shop in person. In particular, Laundrygo offers laundry vouchers through its integrated subscription plan 'LaundrygoX', and also operates a free storage service for up to 6 months for 3 winter clothing items, further helping customers manage their wardrobes more smartly.