Landing International Launches 'K-Beauty World' at Ulta Beauty

Global K-Beauty Distributor Landing International, Launches 'K-Beauty World' at Ulta Beauty in the US! Landing International, a global K-Beauty distribution specialist, is accelerating its expansion into the US market by officially launching 'K-Beauty World,' a K-Beauty retail platform, at Ulta Beauty, America's largest beauty specialty store. K-Beauty World serves as a key hub for discovering and showcasing carefully selected K-Beauty brands, introducing the innovations of noteworthy K-Beauty to local consumers through Ulta Beauty's online and offline channels. This 'K-Beauty World' features a total of 8 skincare and makeup brands, including Neogen, Romand, Mixsoon, Sungboon Editor, Some By Mi, I'm From, Unleashia, and Chasing Rabbit. Customers can discover approximately 200 diverse products, ranging from each brand's bestsellers to new products reflecting the latest trends, all in one place. K-Beauty World, which was first unveiled through Ulta Beauty's online store in July, is slated to expand to Ulta Beauty's offline stores across the US in August. Prior to the official launch, Landing International successfully operated 'K-Beauty Mart,' a mobile experiential pop-up store concepted as a 'Korean convenience store,' generating an enthusiastic response. This pop-up, which toured five major US cities including LA and New York, was themed as a 'K-Beauty Playground,' offering local consumers interactive K-Beauty related exhibits and diverse product demonstrations and experiential opportunities, leading to explosive virality on social media. Kaitlyn Reinhart, Vice President of Merchandising at Ulta Beauty, stated, "As demand for K-Beauty innovation rapidly increases in the US, we are thrilled to bring functional products long trusted by Korean consumers to even more American customers through our exclusive partnership with K-Beauty World." She emphasized that this will allow beauty fans across the US to experience the true value of K-Beauty more easily than ever before. Sarah Chung, CEO of Landing International, explained, "K-Beauty World goes beyond merely introducing new Korean trends; it proposes 'the future of beauty' that encompasses all ages, skin tones, and various budget ranges." She added, "Collaboration with Ulta Beauty, which is open to inclusivity and innovation and possesses formidable distribution capabilities, will be a highly significant opportunity to open a new horizon for K-Beauty to American consumers, combining the storytelling of Korean culture, cutting-edge formulas, and new retail experiences." Landing International is a specialist company that supports the entire process of K-Beauty brands entering the US market, including storytelling, localization, marketing, and distribution. It boasts extensive experience, having successfully launched over 100 brands into major retail channels such as Walmart, Target, and JCPenney.