Korean AI Art Platform Artue in Spotlight at OpenAI Korea Launch

South Korean Art-Tech Startup 'Artue' Rises as a Global Innovation Leader on the Stage of OpenAI's Korea Launch Global AI-based art platform Artue was brilliantly introduced as Korea's representative innovative AI platform during the keynote session of OpenAI's Korea launch event, held on September 11th at Pie Factory in Gwangjin-gu. Artue, operated by art-tech company Habitus Associates (founded by CEO Song Bo-young), was recognized as OpenAI's Korean startup partner and received significant attention as a pioneering example in the fusion of art and artificial intelligence. Notably, on the second day of the three-day event, Brad Lightcap, OpenAI's Chief Operating Officer (COO), directly mentioned Artue as a prime example of ChatGPT's transformative collaboration across all industries, elevating its status. Among the 12 partner companies introduced alongside 11 leading domestic conglomerates such as GS, Toss, and LG Electronics, Artue garnered immense attention as the sole startup. This was a symbolic moment showcasing the potential that Korean startups can unleash on the global stage. Artue aims to innovate the art discovery and transaction process through its AI-based personalized curation engine and digital twin technology, ultimately targeting the digital transformation of the global art ecosystem. Notably, it has globally pioneered a ChatGPT-based interactive art search function that precisely understands users' emotions and intentions, recommending perfectly matching artworks even for natural language queries like "paintings that warm the heart." This innovative feature lowers the barrier to art appreciation and dramatically enhances public accessibility. Song Bo-young, CEO of Habitus Associates, emphasized, "The fusion of AI and art is becoming a new standard in the global art market, beyond mere experimentation," and added, "Artue's presentation at the OpenAI event was a symbolic moment proving that Korean art-tech companies can demonstrate leadership on the world stage." Currently, Artue is accelerating technological development, including advancing its AI search and recommendation systems, strengthening digital asset authentication, and expanding its smart TV platform, while actively pursuing global growth, centered on the North American market. Creating new value through the harmony of art and technology, Artue is highly anticipated as a key player to lead the future of the global art-tech market.