Kokozi Becomes Coupang's Top Digital Learning Toy!

## Cocoji Dominates Coupang's Digital Learning Toy Category! Stimulating Children's Imagination, It's Changing the Industry Landscape Cocoji, an innovative global audio content platform, has achieved the remarkable feat of securing the number one spot in the digital learning toy category on Coupang, Korea's largest e-commerce channel. Surpassing established leading brands to reach the top in Coupang's category ranking, which comprehensively evaluates strict criteria such as sales performance, user preference, and product information accuracy, is not merely a success but is regarded as a symbolic event that is changing the industry landscape. Cocoji's rapid rise is not limited to Coupang. It recently demonstrated explosive interest by ranking first in viewership during a Naver Shopping Live broadcast, and it's gaining strong word-of-mouth with numerous parenting communities overflowing with praise such as "I feel my child's creativity growing rapidly" and "It's amazing how they can focus by themselves." Industry insiders analyze that these achievements are the result of gaining deep trust from parents who believe Cocoji's differentiated audio content experience is effective for developing children's creativity and imagination. At the core of Cocoji is ‘Cocoji House’, which focuses on children actively exploring and experiencing content. ‘Atti’, in figurine form, is more than just a character; it's a special medium containing over 40 types of premium content across different genres. Children place their favorite Atti on the Cocoji House, gaining a unique experience that combines physical play with interactive content stimulating their imagination. This goes beyond passive media viewing, providing an active learning environment where children choose stories and immerse themselves. Indeed, according to Cocoji's own data, children use Cocoji for an average of over 84 minutes per day. This is a clear indicator of how successful Cocoji's content is in maximizing children's engagement and generating sustained interest. Park Ji-hee, CEO of Cocoji, stated her aspirations, saying, “Achieving the top position on Korea’s leading e-commerce platform is strong evidence that Cocoji delivers truly valuable experiences to both children and parents,” and added, “We hope that through this Children’s Day gift promotion, more families will create special and creative daily lives with Cocoji.” Cocoji plans to continue leading the market by providing innovative audio content experiences that positively impact children's growth and development.