Keunit Rebrands After 5 Years, Relaunching as 4050 Lifestyle Platform

Queenit, which aims to set new standards for the 4050 lifestyle, has returned with an expanded presence through extensive rebranding. Queenit, operated by Rapport Labs, has taken a step further from its existing platform, which focused on fashion for 4050 women, and has newly established its identity as a lifestyle platform encompassing all aspects of life, including beauty and living. The core of this transformation is encapsulated in the new brand message: 'A lifestyle styling shop for wonderful adults.' This signifies a special space where the 4050 generation can discover and complete their unique tastes and ways of life. Beyond being a mere product seller, Queenit plans to strengthen its role as a 'lifestyle curator,' delicately suggesting styles and tastes that perfectly fit your life. Queenit's expanded vision can also be seen in its newly unveiled logo. While the previous logo focused on fashion, the new logo visually embodies the flexibility and infinite possibilities that embrace the diverse lifestyles of the 4050 generation through soft curves and rounded shapes. The brand color has also been changed to a calm purple with reduced saturation and brightness, adding a more sophisticated and stable feel. A Queenit official emphasized that this rebranding is a strategic starting point for deeply understanding the daily lives of 4050 customers and offering rich experiences across all aspects of life, beyond just fashion. Going forward, Queenit will become a reliable companion, suggesting optimal choices to help the 4050 generation enjoy an even brighter daily life.