Karrot Unveils New Vision on 10th Anniversary: 'Full Local Connectivity'

Karrot, a hub for local life, announced a new transformation as it celebrates its 10th anniversary. Beyond simple second-hand trading, it presented a vision of 'connecting everything local to awaken the hidden value of neighborhoods,' revealing its ambition to maximize the potential of local communities. Karrot, which began with warm transactions between neighbors, has now evolved into a true 'connection platform' encompassing all aspects of neighborhood life, including communities, gatherings, businesses, job seeking, and real estate. This new vision goes beyond such service expansion, focusing on the new opportunities and values that various connections within Karrot will create. The brand slogan unveiled with the new vision is 'The Door to the Neighborhood.' The 10th-anniversary commemorative video visually embodies the infinite possibilities unfolding in neighborhoods through this door, such as connecting with neighbors, discovering information, expanding businesses, and forming relationships. This message emphasizes that Karrot goes beyond being a simple app, playing a role in creating 'the moment people open the door and step into new opportunities.' CEO Hwang Do-yeon emphasized that the past 10 years have been a time of building trust and warm connections with neighbors, and stated that for the next 10 years, Karrot will continue to be a 'door' connecting neighborhoods and people, constantly awakening the value of local life. Karrot, which started as 'Pangyo Jangter' in 2015 and was reborn as 'Karrot Market' in the same year, successfully established various location-based services by expanding nationwide in 2018. Its future endeavors to further enrich the hidden value of neighborhoods are highly anticipated.