KakaoBank 26-Week Savings Reaches 30 Million Accounts

KakaoBank's 26-Week Savings Surpasses 30 Million Accounts in 7 Years! Enjoy Saving Like a Game KakaoBank's innovative '26-Week Savings' product has surpassed 30 million cumulative opened accounts in just seven years since its launch. This represents explosive growth, with over 8 accounts opened every minute, and 5.14 million new accounts opened in the last year alone. What is the secret behind its immense popularity? The key to its success was transforming what felt like a rigid process of saving into an enjoyable 'game' with Kakao Friends characters. The method of increasing the weekly deposit amount and receiving character stamps provides customers with a sense of accomplishment. Furthermore, the short '26-week' period broke the stereotype of long maturity periods for traditional savings products, allowing anyone to challenge themselves without burden and develop saving habits. Its popularity is proven by a high re-subscription rate of over 60%, with more than 3 out of 5 customers returning. While customers in their 20s and 30s, who preferred small-amount financial tech, primarily dominated in the early stages of its launch, it has now evolved into a service beloved by all age groups, including those in their 40s and 50s. It's particularly interesting that the proportion of female customers is 65.9%, double that of male customers; this is analyzed as the appeal of viewing characters and consistently saving money being greater for women. Further bolstering this success is the 'Partner Savings' product, which began in 2020. By partnering with various industry companies such as E-Mart, McDonald's, Kyochon Chicken, and Ohouse, it has realized 'expanded financial benefits in daily life' by offering additional perks like coupons or cashback upon successful savings deposits. This is noteworthy as a case that successfully introduced the overseas financial trend of 'Save Now, Pay Later (SNPL)' to Korea, and it has surpassed 6.4 million cumulative accounts. KakaoBank stated that it has earned the choice of 30 million customers as a result of combining the joy of saving with various everyday benefits, and will continue to provide convenient and useful services that customers need in the future.