Kakao Unveils 'PlayMCP' Beta, an MCP-Powered AI Agent Platform

Kakao has opened a new chapter in the artificial intelligence (AI) agent ecosystem! By beta-opening its innovative MCP (Model Context Protocol)-based platform 'PlayMCP', it is leading the future where AI deeply permeates daily life. MCP, the core technology of PlayMCP, is a communication protocol that standardizes how AI models interact with external data or tools. Much like a computer's USB port, it enables AI models to organically connect with various external systems and exchange data. This allows users to seamlessly handle all necessary tasks within a single, integrated experience, without the hassle of switching between multiple services. This platform offers limitless possibilities to developers. 'PlayMCP' is a dynamic open platform where developers can register their own MCP servers and test them directly in a real conversational environment. Anyone with a Kakao account can join this innovative journey, freely utilizing powerful MCPs and tools created by other developers to turn ideas into reality. To stimulate developers' imaginations and support various experiments, Kakao has boldly released MCP servers and tools integrated with its core services – such as KakaoTalk's 'My Chatroom', Talk Calendar, Kakao Map, Gift하기, and Melon – for testing purposes. This allows developers to explore the performance and potential of agents in a real service environment. As stated by Yoo Yong-ha, Performance Leader of Kakao's AI Agent Platform, "the era where AI deeply understands user intentions and autonomously handles necessary tasks" is already upon us. PlayMCP will be a core platform where developers can integrally experience the entire process of such 'agentic AI', from planning and experimentation to execution. The launch of PlayMCP marks the first step in Kakao's strategy to build an agentic AI ecosystem, and a signal for the beginning of a grand vision to expand the horizons of AI services through active collaboration with external developers. We eagerly anticipate the participation of developers who will build the future of AI agents together with Kakao.