Join&Join NuldAm: First-Half Sales Surge to 14.6 Billion, Targets 40 Billion Annually

Food tech company Join&Join's innovative brand 'Nuldam' recorded remarkable growth in the first half of 2025, drawing significant attention from both domestic and international markets. It achieved an overwhelming sales revenue of 14.6 billion KRW, especially earning 7.8 billion KRW in the second quarter alone, demonstrating a steep upward curve. Riding on this momentum, Nuldam has revised its annual sales target for 2025 upward to 40 billion KRW, expressing strong confidence in achieving this success. This explosive growth is attributed to Nuldam's multifaceted and effective strategies. Beyond its own online store, the brand actively expanded its reach by utilizing major online and offline distribution channels such as GS25, Coupang, and Smart Store, broadening consumer touchpoints. Furthermore, Nuldam strengthened its product competitiveness by continuously launching innovative new products that accurately reflect market needs, such as 'Nutrition Energy Drink,' 'Complete Nutrition Light Bun,' and 'High-Protein Low-Sugar Square Baguette.' In addition to strategic promotional operations, the spontaneous spread of consumer reviews on social media (Instagram, blogs, YouTube) played a crucial role in driving sales growth by encouraging trust-based purchases and repeat business. In particular, honest and positive customer reviews, such as "It's a high-protein, low-sugar product, but it satisfies even bread lovers' tastes" and "I gave it as a gift, and the response was great," went viral on social media, becoming a key driver for attracting new customers and fostering brand loyalty. A Nuldam official emphasized, "This first-half performance is the result of deep trust in the brand and the market's enthusiastic response creating synergy," and announced even more aggressive moves for the second half of the year. The company is intensifying its entry into the global market and further strengthening its vegan ingredient-based dessert lineup, solidifying its goal of achieving over 40 billion KRW in annual sales. With a unique dessert strategy that encompasses vegan, functional, and attractive visuals, Nuldam is positioning itself as a leader in 'K-dessert,' dreaming of leaping forward to become a global dessert brand that embraces the values of taste, health, and sustainability.