Jeon Hwa-sung's Startup Morning Coffee, Episode 1206: Quantum Jump

The YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, deeply illuminating the core competencies and market potential of innovative startups. Through real-time comment communication, it has established itself as an important forum for information exchange, enhancing understanding of the startup ecosystem. Recently, the K-beauty brand 'Over the Moon', which successfully merged Korean mythology with the latest beauty trends, was introduced on this program and garnered attention. Over the Moon develops the fashionable vegan skincare brand 'Tokki on the Moon', inspired by the moon rabbit myth, and has a special mission to make beauty enjoyable and sustainable. It aims to enhance the brand experience that was previously lacking in the existing vegan beauty market, and is characterized by providing both simplicity and efficacy through multi-functional products instead of complex and burdensome skincare routines. It is currently laying its growth foundation with support from CNTTech's women-specialized accelerator. Over the Moon showcases a unique presence in the market by combining high-purity vegan PDRN ingredient technology with sophisticated branding. In particular, its mysterious storytelling, which portrays moon rabbits making beneficial elixirs for the skin, is integrated into the brand and resonates with consumers. The vegan PDRN ingredient technology, extracted from the aleurone layer of domestic rice, ensures the product's differentiated efficacy, with representative products including 'Purple Rice PDRN Bubble Mask'. CEO Jeon Hwa-sung highly praised Over the Moon as "a sophisticated K-beauty brand that combines the latest beauty trends of veganism and PDRN with Korean 'moon rabbit myth' branding." He emphasized that the vegan PDRN ingredient technology, utilizing domestic rice, is a core competency that simultaneously enhances product efficacy and sustainability, and highlighted it as a company with tremendous potential to lead the global vegan skincare market, including North America, through global influencer marketing.