Jeon Hwa-sung's Startup Morning Coffee Ep. 1102: Robus, Leading Innovation

Every morning, if you're curious about the fresh news from the startup ecosystem? The YouTube program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung, is the answer. Broadcast live every morning at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, this program deeply explores the core competencies and market potential of various startups, providing viewers with vibrant, real-time information through live communication, making it a valuable platform. One of the innovative companies that has recently garnered attention is Rovers. Rovers provides IP (Intellectual Property) trading and management solutions for agricultural varieties worldwide. In today's rapidly changing agricultural environment due to climate change, it offers the optimal path for farmers, guiding them on which varieties to cultivate and how to farm most advantageously. It plays a crucial role in resolving agricultural uncertainties and enhancing the sustainability of the entire agricultural value chain, and is currently receiving agrifood accelerating support from CNT Tech. Rovers' true strength comes from its 'data-driven variety recommendation solution.' Beyond mere seed sales, it meticulously analyzes vast data such as climate, soil, nutrients, and cultivation environment. It comprehensively considers growth evaluation, resistance, appearance, size, as well as consumption and estimated sales, to select the most suitable varieties for farms. Furthermore, it builds a unique portfolio through variety IP development and trading, generating revenue with a sustainable recommendation system. It even provides a SaaS (Software as a Service) model solution for developing optimal IPs, building a stable foundation for growth with two pillars: royalty fees and SaaS revenue. CEO Jeon Hwa-sung highly evaluates Rovers' growth potential. This is because the global seed market is steadily expanding, and the domestic market is also projected to grow to an immense 1.2 trillion won by 2027, indicating massive potential. Indeed, Rovers recorded 650 million won in sales last year, and is projecting an astonishing 6 billion won this year, demonstrating explosive growth. The excellent founder with experience in overall agricultural business management and North American agricultural business development, coupled with a highly specialized team, brightens Rovers' future even further. Rovers is expected to lead the variety IP market, which is central to future agriculture, and establish itself as a significant pillar of global agricultural innovation.