Jeon Hwa-sung's Startup Morning Coffee, Ep. 1075: Startup Pumae

Every day at 8:40 AM, the YouTube program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung, goes live to viewers on the 'Jeon Hwa-sung's CNTV' channel. This program goes beyond simple information delivery, deeply introducing the core competencies and innovative market potential of various startups. Through interactive communication via real-time comments, it has established itself as an essential information platform for everyone interested in the startup ecosystem. Among the innovative startups recently highlighted on this program, 'Poomae' stands out. Poomae has developed an IoT-based sensor device worn around the waist to maximize the efficiency of swim training and minimize the risk of injury. This advanced device precisely analyzes a swimmer's form, efficiency, and posture, providing personalized feedback. Going beyond the limitations of existing smartwatches, Poomae boasts features such as automatic detection of rest swimming and detailed analysis of stroke technique and lap-specific data based on machine learning. Currently, Poomae is further advancing its technology through CNT Tech's Sports Startup Leap Support Center program. Poomae's core strength lies in its unique technology for detailed analysis of swimming efficiency and posture. By meticulously analyzing key swimming elements such as stroke count, upper and lower body stability, and horizontal balance, it accurately diagnoses inefficient user postures and suggests improvements, thereby maximizing training effectiveness. Poomae's business model extends beyond device sales. It offers subscription-based basic and advanced lesson plans, along with online coaching services utilizing sensor data, enabling professional swimming instruction remotely, without time or location constraints. CEO Jeon Hwa-sung assesses Poomae as having high growth potential. The steady increase in South Korea's swimming population and the rising number of participants in Masters swimming competitions are expected to further boost demand for Poomae's innovative technology. Especially given that the CEO, who majored in computer engineering and worked at LG Electronics, has a deep understanding of and passion for swimming that led to the startup, there is anticipation that Poomae will lead the rapidly changing sports tech market based on its excellent expertise in products and services.