Jeon Hwa-sung's Startup Morning Coffee #1099 - Future Labs

Every morning, the YouTube program 'Startup Morning Coffee,' which invigorates the startup ecosystem, meets viewers with Jeon Hwa-sung as the host. Broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, this program deeply introduces the core competencies and market potential of various startups, and actively serves as a useful information platform through real-time comment communication. One of the startups that has recently garnered attention is the food company 'Chobless.' Chobless offers 'Apple Cider Vinegar Stick,' a powder-type vinegar made from Gyeongbuk apples, as its flagship product, resolving the inconvenience of liquid vinegar and providing a new experience of consuming vinegar deliciously and conveniently. To date, it has recorded cumulative sales of approximately 1.2 billion won, garnering a positive market response, and demonstrates a strong commitment beyond mere sales to new product development and product line expansion. In particular, it is laying the groundwork for growth through CNTTECH's agri-food accelerating support program. Chobless's unique core competitiveness is rooted in its innovative patented technology that converts liquid vinegar into powder form. Based on this technology, it continues to innovate with a diverse product lineup, including solid vinegar and oat meal replacement brands. Notably, its flagship product 'Reap' not only captures the unique sour taste of vinegar and achieves a fresh fruit flavor but is also produced in a portable powder stick form, maximizing consumer convenience. Based on these innovations, Chobless is also accelerating its entry into the global market. It is making an impression on overseas consumers through collaborative marketing with Singapore's top TikToker, and is targeting the massive U.S. apple cider vinegar market, valued at approximately 1 trillion won, as its primary goal. Aligning with the U.S. wellness food trend, it has already successfully completed market validation and is raising expectations for global success through its selection as an exclusive Amazon sales channel and a promotional strategy utilizing K-vinegar content. CEO Jeon Hwa-sung assesses Chobless as having very high growth potential, targeting 25 billion won in sales within three years. It plans OEM manufacturing development utilizing beverage powderization technology and bold expansion into the beverage market, and is sparing no effort in various endeavors such as collaboration with famous U.S. chefs in the dessert sector and setting up a local U.S. brand marketing team. With a marketing strategy that cleverly leverages the global trend of K-content and innovative product development capabilities, Chobless is highly anticipated for its future performance in both domestic and international food markets.