Jeon Hwa-sung's Startup Morning Coffee #1009: Exploring New Live

The YouTube program ‘Startup Morning Coffee,’ hosted by CEO Jeon Hwa-sung, is broadcast live every day at 8:40 AM on the ‘Jeon Hwa-sung’s CNTV’ channel and has established itself as a notable information platform for its in-depth insights into the startup ecosystem and real-time communication. In this program, the startup Newlive, which presents innovative solutions to the chronic tinnitus problems experienced by patients with brain diseases and dementia, was introduced and has become a hot topic. Newlive has developed a differentiated solution from existing tinnitus treatment methods, such as drug therapy, hearing aids, tinnitus maskers, and tinnitus retraining therapy, which were limited and raised concerns about side effects. The company provides an effective tinnitus treatment solution without side effects through non-invasive transcutaneous auricular vagus nerve stimulation (TaVNS) therapy, and is garnering market expectations. Newlive's core technology, TaVNS, simultaneously stimulates the cerebral cortex and deep brain structures, and through prefrontal lobe and limbic system stimulation, possesses the potential to be applied not only to tinnitus but also to various other diseases such as depression, insomnia, dementia, chronic pain, and epilepsy. In particular, by developing and applying ASENS technology, which stimulates the vagus nerve with sound and electricity to activate the brain, it is opening new horizons in the treatment of neurological diseases. CEO Jeon Hwa-sung emphasized that Newlive is actively demonstrating the effectiveness of its tinnitus treatment technology through various clinical trials. The fact that the founder is a tinnitus treatment specialist who completed bachelor's, master's, and doctoral degrees at Korea University College of Medicine and served as the head of the Otorhinolaryngology Department at Korea University Guro Hospital further enhances the credibility of Newlive's solution. Currently, Newlive is accelerating its technology development and market expansion through CNT Tech's IBK Changgong support program, continuing its growth.