Jeon Hwa-seong's Startup Talk #1204: Flow Lounge Growth Story

Every morning at 8:40 AM, it's the time 'Jeon Hwa-sung's CNTV' channel comes to life. CEO Jeon Hwa-sung's 'Startup Morning Coffee,' true to its name, opens a morning that breathes fresh vitality into the startup ecosystem. This live program, which deeply covers the core competencies and market potential of various startups, is establishing itself as a useful platform beyond simple information provision, thanks to interactive communication with viewers through real-time comments. In this venue, which offers inspiration to those dreaming of innovation, 'FlowLounge,' a company making waves in the market with 'flowers,' was introduced this time. For a long time, the domestic floral market has suffered from a complex distribution structure that undermines the essential value of 'freshness' and low consumer satisfaction. As flowers passed through numerous intermediate stages from farm to consumer, their freshness diminished, and with the majority of businesses being small-scale, price competitiveness and quality maintenance were also distant challenges. FlowLounge is a FloTech company that has directly challenged this persistent problem. It started its business with the bold goal of innovatively simplifying complex and inefficient distribution channels to provide fresh flowers to consumers at reasonable prices. Currently, it is being recognized for its potential as it participates in CNT Tech's women-specific accelerator support program. The core of FlowLounge is the establishment of a 'cold chain' and the securing of 'direct distribution channels.' Every process, from the flower reaching the consumer from the farm, is meticulously managed with a low-humidity cold chain, and complex intermediate distribution stages are boldly eliminated to maintain optimal freshness. By securing cost competitiveness through direct sourcing from flower farms and import channels, and by directly managing everything from order to delivery, they have perfectly established a quality assurance system. This strategy not only ensures freshness but also simultaneously secures cost competitiveness and quality reliability, bringing innovation by directly supplying quality-assured flowers to both B2B (business-to-business) and B2C (business-to-consumer) customers. CEO Jeon Hwa-sung praised FlowLounge without reservation, calling it "a FloTech company that has perfectly preserved the essential value of the floral industry, freshness, through cold chain and distribution structure innovation." He predicted that by eliminating complex intermediate stages and guaranteeing quality, FlowLounge is solving the chronic problems of the existing floral market, and this, coupled with securing large distribution channels, will be a decisive driving force in redesigning the domestic flower distribution market. FlowLounge is garnering expectations that it will not merely sell flowers, but become a powerful driving force that fundamentally changes the paradigm of the domestic floral industry.