[Jeon Hwa-seong's Startup Morning Coffee Episode 1135] Next Unicorn

The YouTube program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung, is broadcast live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel. It has established itself as a platform that deeply introduces the core competencies and market potential of promising startups. Interactive communication with viewers through real-time comments provides valuable information and a venue for exchange to those interested in the startup ecosystem. The company that recently garnered attention on the broadcast is 'Sorak.' Sorak specializes in OSMU (One Source Multi-Use) and focuses on maximizing IP value through transmedia strategies based on webtoon IP, thereby creating various business models. In addition to increasing sales through webtoon IP distribution and establishing a virtuous cycle of views, Sorak actively diversifies its business models using its proprietary 'Sorak Solution' and seeks market expansion through strategic collaborations. Sorak's core competitiveness lies in its unique technology that dramatically reduces the work time, cost, and risk factors that can arise during the process of converting webtoons into video content. In particular, it focuses on maximizing video adaptation efficiency by actively utilizing AI video technology, and based on this technological superiority, it plans to first target the Korean and Japanese markets, ultimately expanding into the global market. CEO Jeon Hwa-sung positively evaluated Sorak, stating, "Under the leadership of a founder with extensive webtoon production experience, Sorak is showing rapid growth, with expected sales of 450 million KRW in 2024 and 1 billion KRW in 2025." He further praised Sorak's potential, saying, "In this era where the OSMU market is experiencing explosive growth and the importance of webtoon IP is steadily increasing, Sorak is expected to play a very crucial role in the IP business ecosystem with its innovative transmedia solutions." Beyond simple webtoon distribution, Sorak's trajectory as a pioneer in realizing the infinite possibilities of IP is gaining further attention.