[Jeon Hwa-seong's Startup Morning Coffee, Ep. 1199] Asta: Innovation and Challenge

"Startup Morning Coffee," a YouTube program hosted by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the "Jeon Hwa-sung's CNTV" channel. This program deeply illuminates the core competencies and market potential of promising startups, positioning itself as a platform for information sharing that invigorates the startup ecosystem through real-time communication. Among the companies recently introduced through this platform, 'Astar' is a developer of data-driven full-funnel growth marketing AI agents. Astar aims to build an AI marketing OS that automates marketing decision-making and execution. In particular, to solve the difficulties high-growth IT and commerce companies face in data-driven marketing execution due to data silo issues, Astar provides AI agent-based marketing strategy formulation and execution solutions in line with the trend of data warehouse proliferation. Currently, its innovativeness is being recognized through CNTTech's KDB NextOne support program. Astar's core competitiveness lies in its 'Super Agent' technology, which covers all aspects of marketing, and proven implementation cases leveraging it. The AI Super Agent achieves innovation by minimizing costs and maximizing sales by organically automating the entire marketing campaign process—planning, analysis, review, and dispatch—through the collaborative efforts of AI agents. This provides the effect of having hired an AI CMO (Chief Marketing Officer), enabling a continuous growth loop by establishing data connectivity and an AI-based automation system in just four weeks. Based on proprietary algorithms optimized for marketing performance, it provides a one-stop vertical agent service covering planning, analysis, generation, review, and dispatch. CEO Jeon Hwa-sung emphasized that Astar is preempting the epochal shift of data infrastructure proliferation, expressing his expectation that it will establish itself as a SaaS (Software as a Service) company leading the domestic and international marketing agent market through its AI agent-based marketing OS.