[Jeon Hwa-seong's Startup Morning Coffee Ep. 1104] Modern Keyword Replacement

The YouTube program ‘Startup Morning Coffee’, led by CEO Jeon Hwa-sung, delivers the pulse of the vibrant startup ecosystem every morning at 8:40 AM through the ‘Jeon Hwa-sung's CNTV’ channel. Highlighting the core competencies and market potential of various companies and providing live information to viewers through real-time communication, today we turn our attention to the story of a special agricultural innovation company, ‘Modern’. Modern goes beyond being just an agricultural company. This agricultural corporation, specializing in the development and distribution of GABA tomato cultivation solutions, has noted the endless possibilities of the tomato market and the explosive increase in demand for functional fresh vegetables that prioritize health. Seizing the constant demand for tomatoes, consumed in various forms in daily life such as salads, hamburgers, and ketchup, Modern continues its innovative challenges with the agri-food accelerating support from CNT Tech. Modern's most brilliant core competitiveness is its mass production technology for GABA tomatoes, which comes with the label 'world's first'. Not stopping there, they have also developed bok choy with increased glucosinolates, establishing themselves as a leader in functional agricultural product cultivation technology. Based on this unique technology, Modern is recording remarkable growth. They achieved sales of 2.6 billion won in 2022, and last year, they made significant progress, eyeing sales of an impressive 10 billion won. In addition to entering Market Kurly, through the registration of a stevia tomato processing patent and the development of an R&D center, they caught two birds with one stone: building a functional fresh vegetable cultivation platform and securing stable distribution channels through secondary processed products. Notably, the GABA tomatoes launched in August 2023 recorded a complete sell-out, proving their popularity. CEO Jeon Hwa-sung emphasizes that Modern's vision extends beyond mere cultivation. They are establishing regional R&D centers to disseminate innovative cultivation solutions and are developing a cultivation platform business that transfers distribution know-how to enable existing farms to easily switch to GABA tomato cultivation. Furthermore, their direct production and distribution of secondary processed products, such as functional sleep beverages like 'Jami Solsol Drink', and their diversification and expansion of business areas, demonstrate Modern's bold steps in drawing the future of agriculture. The story of Modern, which possesses both technological prowess and marketability, is being delivered to more people through 'Startup Morning Coffee', shedding light on the bright future of agricultural innovation startups.