Jeon Hwa-seong's Startup Morning Coffee Ep. 1088: New Work Style, Flexible Vacation

CEO Jeon Hwa-sung's popular YouTube program 'Startup Morning Coffee' broadcasts daily at 8:40 AM via the 'Jeon Hwa-sung's CNTV' channel, injecting vitality into the startup ecosystem. This program, which has established itself as a useful information platform for viewers through real-time comment interaction during live broadcasts, recently garnered significant attention by spotlighting 'Workation', an innovative company in Changwon, Gyeongnam. 'Workation' is a company based in Changwon, Gyeongnam, boasting unrivaled technological prowess in the lightweight camping tent manufacturing sector. Beyond just products, it strives to solve persistent issues faced by the camping industry—namely, inefficiency in product development, lack of design differentiation, and absence of brand concepts—through innovative approaches. Successfully operating a total of three brands, led by the premium tent brand 'RADIT,' 'Workation,' which aims for over 3 billion KRW in sales this year, is currently solidifying its foundation through CNT Tech's sports accelerating support program. Workation's growth stems from its aggressive new product launches, lineup expansion strategy, and strong brand building. Particularly, 'RADIT' has not only secured orders through collaborations with various companies and institutions but has also gained high recognition with a viral video exceeding 2 million views. Additionally, by strategically positioning popular sub-brands, it is diversifying its product portfolio and enhancing market responsiveness. CEO Jeon Hwa-sung emphasized that 'Workation' is expanding its influence within the camping industry by moving beyond a simple manufacturer role to activate communication among outdoor users through its platform. Indeed, it is specifically planning to enter major overseas markets such as Japan, Taiwan, and Mongolia from 2025 to 2027, and has already secured numerous international orders, definitively proving its global growth potential. Based on innovative product development, a user-centric platform strategy, and a sustainable management philosophy, 'Workation' is expected to open new horizons in the camping industry.