Jeon Hwa-seong's Startup Morning Coffee #1113: Sue & Sprouts

'Startup Morning Coffee,' which ushers in a vibrant morning for the startup ecosystem, is a program hosted live by CEO Jeon Hwa-sung every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel. It deeply illuminates the core competencies and market potential of innovative startups, and has established itself as a platform that provides useful information to viewers through real-time comment interaction. In this broadcast, 'Soo&Carrots' was introduced, a company that has stepped forward to resolve the chronic problems faced by foreign residents in Korea, namely language barriers and a lack of economic activity opportunities. Soo&Carrots operates 'Soo House,' a K-trend reverse direct purchase vertical platform, providing an integrated community and diverse economic and social connection opportunities for foreigners. It currently has 58,000 foreign users, with over 20% of them acting as influencers, and the rest as experiential groups and content creators, boasting active community engagement. Soo&Carrots is currently accelerating its growth by performing CNT Tech's Campus Town support project. The core competitiveness of 'Soo House' lies in its system that helps foreign users directly create K-trend content and generate income. Through experiential group campaigns, users create content and earn economic rewards, while an AI agent-based automated system efficiently handles recruitment, engagement, and management of experiential groups. Additionally, a user connection feature supports connecting people with similar interests or languages and generating events. It offers various features such as hosting community small groups, job search activities for foreigners, and exchange of living information, providing practical help for foreigners to successfully adapt to life in Korea. CEO Jeon Hwa-sung highly praised Soo&Carrots' revenue model. He saw that the B2B global marketing solution, where companies or organizations launch paid campaigns targeting foreigners and receive operating fees, along with a commission charged when creators withdraw their earnings, would establish a stable revenue base. Under the leadership of the founder, who has been at the forefront of solving problems for foreigners residing in Korea based on their study abroad experience in Japan, expectations were expressed that Soo&Carrots possesses sufficient potential to leap beyond being a leader in the domestic foreign community market to become a global marketing solutions company.