Intake's Sugarlolo Hits $1M Exports on K-Food Boom

Intake, an alternative food foodtech company, has seen its low-sugar, low-calorie brand 'Sugarolo' begin a remarkable surge in the global market. Cumulative exports from January to May this year have already exceeded $1 million, easily surpassing last year's total exports. This represents a staggering threefold growth rate compared to the same period last year and is considered a strategic victory that skillfully capitalized on two massive trends: the global spread of low-sugar and low-calorie products, and the K-food craze. Currently, Sugarolo is reaching consumers in approximately 30 countries and with over 50 global partners across North America, Europe, Greater China, Japan, and Southeast Asia. Growth is particularly prominent in North American markets such as the US and Canada, and in major Asian countries including Japan, Taiwan, and Malaysia. It has successfully established itself in key distribution channels in each region, such as Taiwan 7-Eleven, Malaysia Watsons, Japan Natural Lawson, US H Mart, European Coop Marts, and Australia Hanaro Mart, thereby expanding its reach. Behind this explosive global expansion lies Intake's know-how from having preempted the domestic low-sugar and low-calorie market, combined with its audacious global endeavors over the past five years. Sugarolo isn't merely about reducing sugar and calories. It offers innovative value that captures both health and taste simultaneously, by delivering excellent flavor and quality so that 'healthy food can be enjoyed deliciously'. Furthermore, a meticulous localization strategy, including package designs that accurately reflect local consumer preferences and customized product certifications like vegan and halal, is also considered a key factor in its success. Building on this upward momentum, Intake has set ambitious goals: exceeding $5 million in annual export sales by 2025, and $20 million by 2026. The company has declared its grand ambition to develop Sugarolo into the third global K-food leader, following in the footsteps of Buldak-bokkeum-myeon (spicy stir-fried ramen). Han Nok-yeop, CEO of Intake, emphasized, "Sugarolo is already establishing itself as a leader in the global low-sugar food market, beyond the domestic market," and expressed his commitment, saying, "We will continue relentless innovation and product development so that consumers worldwide can experience healthy and delicious sweetness."