Innovation Driving Growth

Every morning, 'Jeon Hwa-seong's Startup Morning Coffee,' which invigorates the startup ecosystem, meets viewers live at 8:40 AM on the 'Jeon Hwa-seong's CNTV' channel. This program, hosted directly by CEO Jeon Hwa-seong, deeply illuminates the core competencies and market potential of promising startups, and has established itself as a platform for communication that delivers vivid information to viewers through real-time interaction. This time, the program focused on 'Pros & Co,' which is bringing an innovative breeze to the golf market. Pros & Co is more than just a golf equipment manufacturer; it's a startup presenting a new paradigm by introducing low-compression golf balls optimized for each golfer's swing speed. They have introduced a unique 'ball fitting' concept that specifies the golf ball compression rate in the brand name, helping golfers easily choose the ball best suited for their skill level and swing style. Currently, they are growing rapidly with the support of CNTTECH's sports accelerating program. Pros & Co's core competitiveness lies in manufacturing highly durable, low-compression golf balls based on its patented technology (PNO45). Through this unique technology, Pros & Co is dedicated to developing the dream golf ball that allows golfers to achieve the same distance with 70% of a swing as they would with a 100% swing. Their monetization strategy is also clear. Initially, they plan to target tour players for whom precision and performance are crucial, thereby proving the product's excellence, and then expand their reach to the amateur market. CEO Jeon Hwa-seong highly praised Pros & Co, stating, "Their differentiated strategy of personalized golf balls and innovative low-compression golf ball technology will bring immense potential to the golf market." He particularly emphasized, "The ball fitting concept based on swing speed is expected to maximize golfer satisfaction and further lead new trends in golf equipment consumption," expressing strong support for Pros & Co's future. The changes Pros & Co will bring to the golf market are highly anticipated.