IGAWorks Turns Profitable with AI Transformation, Accelerates Agent Adoption

IGAWorks is gaining attention for its success in achieving remarkable profitability improvement through artificial intelligence (AI) innovation. In 2024, it recorded consolidated revenue of KRW 121.3 billion and an operating loss of KRW 2.3 billion, improving its profit and loss by a whopping KRW 4.25 billion compared to the previous year, marking a clear turning point. The core of this achievement was the 'Platform Division'. This division, which maintained a surplus for two consecutive years and drove overall performance, generated approximately KRW 5.9 billion in contribution profit. In the second half of the year, it achieved a consolidated operating profit of KRW 1.85 billion, becoming the main driver of the turnaround to profit. The advertising platform business laid a stable foundation for profit through internal management, transitioning its agency-centric distribution structure to a direct-to-advertiser transaction method and reorganizing low-profit transactions. The 'Advertising Agency Business', which was struggling due to deteriorating market conditions, also achieved a profit and loss improvement of KRW 4.2 billion compared to the previous year through AI-based cost efficiency and bold structural reorganization. In particular, the strategy of converting business areas with high labor costs and digital solutions such as SaaS to AI, thereby reducing repetitive tasks and lowering reliance on specialized personnel, proved effective. IGAWorks is not stopping there and is accelerating its expansion into new businesses utilizing generative AI technology. The innovative technology 'SCI (Synthetic Consumer Intelligence)', which connects dispersed data to generate new consumer data and predict behavior, was introduced at the AI Summit in Paris, France, last February, drawing the attention of the global stage. Furthermore, the generative AI-based ad creation platform 'Fixtype' supports fast and high-quality creative production and is being successfully applied in actual campaigns. The company is actively pursuing five major AI businesses—AI data generation, data analysis, creative production, autonomous ad execution, and agency operation automation—thereby leading the future. Recently, it is expanding the scope of AI technology application by, for example, developing services that combine AI agents with SaaS-based data analysis solutions to provide expert-level in-depth analysis with just natural language requests. Ma Kook-sung, CEO of IGAWorks, emphasized, "AI is a core technology that reshapes profitability and competitiveness, and we have already put that transformation into action." He further stated, "We will make 2025 the first year to spread AI transformation across the entire market," expressing strong ambition. Innovation and growth through AI are illuminating IGAWorks' future.