Idus Launches AI-Powered Personalized Gift Curation

Struggling to choose a gift? Idus opens new horizons for personalized shopping with its AI agent 'Dear'!

Choosing a heartfelt gift for a loved one is always exciting yet difficult. Finding the perfect gift that satisfies both the giver's sincerity and the recipient's taste simultaneously is no easy feat. Now, Idus, a marketplace specializing in handmade works, introduces an innovative AI agent to solve this challenge. 'Dear,' ambitiously launched by Idus, operated by Backpacker, is a conversational product recommendation AI based on a Large Language Model (LLM). Beyond simply listing products, it will serve as an assistant for personalized shopping, finding the optimal gift through active communication with customers. Gift-giving worries resolved through conversation, ‘Dear’ has the answer ‘Dear’ understands and responds to customers' subtle needs, much like a professional consultant. Users can ask questions as if talking to a friend in the 'Dear' chat window, accessible via the 'Gift Recommendation' tab or 'Search Results' screen within the Idus app. When specific situations are presented, such as 'Help me choose a birthday gift for a woman in her 30s' or 'Please recommend a thoughtful housewarming gift,' Dear accurately grasps the context of the question. Subsequently, it comprehensively analyzes the vast amount of detailed work information registered on Idus and real customers' vivid order reviews, promptly suggesting unique, customized gifts. In particular, Idus has sought differentiation by applying its proprietary 'MCP method' to enable Dear to grasp customers' subtle intentions and maintain natural conversations. Furthermore, Dear is generating anticipation with continuous feature development, announcing that it will acquire 'memory' to recall information such as customer preferences and categories of interest learned during conversations, actively utilizing it in future consultations. A 'truly' personalized shopping experience beyond simple recommendations Beyond existing interest-based recommendations, Dear's launch has realized a truly 'personalized shopping experience' on Idus. Now, customers are no longer limited to merely viewing lists of similar products; they can receive dynamic recommendations that reflect their unique tastes and the specific gifting situation through conversations with AI. User convenience has also not been overlooked. Dear is equipped with a 'question recommendation feature' for customers who find it difficult to articulate gift ideas. In a pre-test conducted last month, a surprising 90% of users reported obtaining satisfactory gift ideas by utilizing the questions suggested by Dear, proving its effectiveness. Kim Dong-hwan, CEO of Backpacker, stated, "Last year, 26% of all Idus orders were gifts for loved ones such as family, friends, and partners," emphasizing Idus's significance in the gift market. He added, "Moving forward, through AI feature development, we will provide customers with even more special gifting experiences and support artists with robust sales channel expansion for their works." Idus is a unique handmade specialty platform where talented artists who directly design and create their works operate, distinguishing itself from general distribution platforms. Works in diverse categories crafted by hand, including accessories, apparel, fashion goods, interior items, and handmade food, are delivered to consumers through this platform, driving the revitalization of the handicraft industry. The advent of 'Dear' will evolve Idus from merely a place to buy and sell goods into a space that creates a new dimension of gifting culture, combining emotion and technology. Now, one can entrust gift-giving worries to 'Dear' and simply look forward to the special impression that will be delivered to their loved ones.