Hwaseong Jeon's Startup Morning Coffee #1156: Seedling Company (Working Title)

Every day at 8:40 AM, 'Startup Morning Coffee,' broadcast live on the YouTube channel ‘Jeon Hwa-sung’s CNTV,’ is a core platform that discovers and introduces hidden gems of the Korean startup ecosystem, hosted by CEO Jeon Hwa-sung. It not only vividly delivers the stories of startups with innovative ideas and strong market potential but also contributes to increasing public understanding and interest in startups by forming a venue for in-depth information exchange with viewers through real-time comment communication. The company highlighted in this broadcast is 'Gears Company,' which will innovatively solve morning sickness, a long-standing concern for expectant mothers. They are alleviating the discomfort of pregnant women with 'Comfort Candy,' made using only natural ingredients. In particular, their flagship product, 'Lemon Mommy Candy,' was developed through close consultation with obstetricians and gynecologists, successfully achieving both safety and efficacy. For pregnant women disappointed by the meager effects of regular candies or feeling burdened by taking morning sickness medication, 'Lemon Mommy Candy' offers a safe and effective alternative, injecting new vitality. Currently, Gears Company is solidifying its foundation and accelerating growth through CNT Tech's 'Youth Cook Business Center' support program. Gears Company's unique competitiveness shines in its product's 'safety' and its 'market preemption potential.' To ensure pregnant women can consume it with peace of mind, they insist on only natural ingredients and safe materials, overcoming psychological aversion. Furthermore, as even similar Italian products are not currently imported into the domestic market, Gears Company has seized an excellent opportunity to establish itself as a unique leader in the Korean market. Aiming for product launch this year, they plan to rapidly expand their market reach by actively supplying not only online and offline distribution channels but also spaces closely related to pregnant women, such as postnatal care centers. CEO Jeon Hwa-sung highly praised Gears Company, stating that "the capabilities of the founding team, who have successful development experience with 'Shield Candy,' stand out," expressing deep anticipation. Beyond simple morning sickness candy, Gears Company holds an ambitious vision to expand its product lineup with various health functional foods for the mid-to-late stages of pregnancy and the postnatal period after childbirth. Furthermore, not content with staying in the domestic market, they are seeking active expansion into Southeast Asian markets such as Singapore, Taiwan, and Vietnam, dreaming of global scale-up. Gears Company's actions, which innovatively promote the health and convenience of pregnant women, are expected to bring about positive changes in the healthcare market and play a significant role.