Hwaseong Jeon's Startup Morning Coffee #1040: Rooftop Garden

GreenLoop, an Apparel Resource Circular Economy Solution Highlighted on 'Startup Morning Coffee' The YouTube program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung, is broadcast live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, establishing itself as a valuable information platform for those interested in the startup ecosystem. This program not only deeply introduces the core competencies and market potential of various startups but also provides a forum for active discussion through interactive communication with viewers via real-time comments. The company recently featured on 'Startup Morning Coffee' is 'GreenLoop,' a startup providing an IoT-based apparel resource circular economy solution. GreenLoop focuses on creating new value from discarded textile waste, aiming to build a sustainable fashion ecosystem. Their core solution, 'Loop OS,' efficiently collects clothing through 'Loop Boxes' and then classifies and recycles it using AI-based processing in the 'Loop Cloud.' The classified clothing is either sold as used items or reborn as new products through a resource circulation process, contributing to waste reduction and enhanced resource efficiency. GreenLoop is currently strengthening its business capabilities by participating in the 'Dongguk University Startup CEO and Investment Analyst Program,' jointly operated by CNTTech and Dongguk University. GreenLoop's core strength lies in its resource recycling business model, which is based on advanced technological capabilities. Specifically, through their IoT collection bins called 'Ottery,' they monitor the status of clothing collection and collection routes in real-time, efficiently utilizing information gathered through AI analysis. The collected clothing is classified and processed for re-sellability through systematic facilities such as smart factories, thereby moving beyond simple waste disposal to actual resource recirculation. This approach is evaluated as an innovative model that simultaneously solves environmental problems and creates new economic value. CEO Jeon Hwa-sung emphasized GreenLoop's vision and market potential, stating, "We collect clothing waste from individuals, businesses, and local governments through Loop Boxes, and classify and process it with AI in the Loop Cloud, generating new value through used sales or resource circulation." He also noted that GreenLoop aims to achieve significant sales by targeting a vast market worth 42 billion Korean Won, highly evaluating GreenLoop's role for a sustainable future. GreenLoop is expected to lead the way in solving the problem of clothing waste and establishing a circular economy through its innovative technology and clear business model.