Hwahae Reaches 500K Global Web Monthly Users

K-beauty platform Hwahae has achieved remarkable success in the global market, surpassing 500,000 monthly active users (MAU)! This is the result of accelerating its expansion into overseas markets, starting with the launch of its English version last year and consecutively introducing Japanese and Chinese versions this year. Hwahae's global web platform not only provides category rankings, Hwahae Awards, and detailed ingredient information but also offers a vast 9.6 million real user reviews translated using a large language model (LLM), providing in-depth K-beauty insights. Notably, 57% of all users originate from North America, and steady growth is also observed in major Asian countries such as Japan, China, Singapore, and Vietnam. Thanks to search engine optimization (SEO) strategies that reflect country-specific trends, half of all users are organically acquired, actively supporting the enhancement of K-beauty brand awareness overseas and local consumers' wise purchasing decisions. In the second half of this year, a global influencer seeding program was launched, and K-beauty information accessibility was further enhanced by linking with Amazon purchase links. On social media platforms including TikTok, the '#hwahae' hashtag views surged 60-fold year-over-year to 29 million, proving a fervent global response. Hwahae plans to expand its multilingual support to include Vietnamese, Spanish, and Russian in the future, aiming to captivate K-beauty fans worldwide. With the goal of reaching 1 million MAU by the first half of next year, it has pledged to serve as a key gateway for global consumers to discover K-beauty and a bridgehead for K-beauty brands to expand globally.