Hwahae Officially Launches Beauty Community, Significantly Enhancing User Interaction

## Hwahae Opens a Venue for Communication! Newly Launched Community Service Hwahae, Korea's leading beauty platform, has finally officially launched its in-app community service to enhance communication among users. Beyond extensive beauty data and honest reviews, a vibrant space has now opened where users can directly exchange information and share their concerns. The newly added community primarily operates on two pillars: 'Pick One for Me' (하나골라줘) and 'Free Posts' (자유게시글). 'Pick One for Me' is a multiple-choice voting feature where users can directly ask for opinions and receive answers when they are deliberating which product to choose. For questions like 'What would be good in this situation?', you can instantly see the wise choices of countless beauty users. In 'Free Posts,' you can freely share your unique beauty stories, from beauty know-how to skin concerns and care tips, and communicate through real-time comments. It's a space where you can ask questions you've wondered about, share useful tips you've personally experienced, and gain even richer beauty information. Active community participation also comes with pleasant rewards in the form of Hwahae Points. The vivid information created directly by users will reflect real-time beauty trends and become valuable data that helps countless consumers make wise product choices. Hwahae plans to further enhance the transparency and trustworthiness of the beauty market through this. Explosive participation is already underway. For example, in response to the question, 'If you could only use one cream for the rest of your life?', over 34,000 users enthusiastically participated in the poll. In the free forum, practical questions and know-how sharing are actively taking place, such as 'Cushion recommendations for oily, blemish-prone skin' and 'Tips for at-home wrinkle improvement management.' This demonstrates that the Hwahae community is not just for information sharing but is deeply integrating into the actual lives of its users. Hwahae doesn't stop here; it plans to sequentially introduce various features to further enrich the community experience. Exciting updates await, including not only reply comments and 'like' functions but also popular polls, neck-and-neck poll trending posts, activity badges, and expanded user profiles. A Hwahae Global official emphasized, "Based on the extensive beauty data Hwahae has accumulated over a long period, it is now evolving into a platform where active exchanges occur among users." Furthermore, they expressed their ambition to "establish Hwahae as a leading community that spearheads K-beauty trends not only domestically but also globally, thereby driving the growth of K-beauty brands." All eyes are on what positive changes Hwahae's new community service will bring to the K-beauty ecosystem.