Hwahae & Hwahae Shopping, Unified Commerce Solution Integration

Hwahae Shopping, Ushering in a New Era of Brand Growth! Maximizing Operational Efficiency with an Integrated Management Solution Hwahae Shopping, the e-commerce arm of beauty platform Hwahae, has equipped itself with a powerful tool for the successful establishment and growth of its merchant brands. This is the full-scale introduction of an 'integrated management solution' that allows managing the entire process, from product registration to delivery, all in one go. Hwahae Global, by linking major e-commerce integrated management systems such as Sabangnet and PlayAuto to Hwahae Shopping, supports brands in easily and quickly bringing products they operated on other platforms to Hwahae Shopping for management. Now, brands can be free from the burden of complex multi-platform management and efficiently handle all operational tasks such as product registration, inventory checks, order processing, and delivery status tracking within a single system. This will soon save brands valuable time and resources and provide an environment where they can focus solely on product development and marketing. To commemorate the introduction of this solution, Hwahae Shopping will run a special promotion until August 31st. During this period, newly linked products will receive the benefit of waived sales commission for the first month, along with a prime opportunity to participate in major top-exposure promotional events within Hwahae Shopping. Hwahae Shopping has already built high trust by providing personalized information, optimized for each customer's skin type and concerns, based on over 9.4 million overwhelming real user reviews and ratings. Currently, over 1,200 brands and 20,000 products are listed, and an astonishing repurchase rate of 86% demonstrates Hwahae Shopping's strong customer loyalty and growth potential. Kim Kyung-il, CEO of Hwahae Global, stated, "We hope that this integrated solution linkage will provide an opportunity for more brands to grow stably on Hwahae Shopping and meet a wider range of consumers." He added, "Moving forward, we will further solidify our role as an acceleration platform that helps K-beauty brands successfully establish themselves in the market through cooperation with various partners."