Hwahae Global Adds Beauty Device Lineup, Expands Commerce

Beauty platform Hwahae has finally officially opened the beauty device category in its e-commerce service 'Hwahae Shopping'! Now, beyond existing skincare and even into hair care, you can find a variety of beauty devices that allow you to manage yourself like a professional at home, all in one place. This expansion is a swift move that reflects the homecare trend and the rapidly growing beauty device market. In particular, to solve the crucial issue of 'trust' when purchasing expensive devices, Hwahae meticulously provides not only detailed information such as KC certification and Ministry of Food and Drug Safety approval status but also actual user reviews verified by its own AI system. On product pages, essential information like size, weight, and material is also thoroughly available, helping consumers make rational choices. Brands wishing to join can easily participate through the Hwahae Business blog, and efficient operation is possible through linked commerce solutions like Sabangnet and PlayAuto. Don't miss out on special launch events! Until the 8th, discount coupons will be offered, and until September 30th, writing a review will give you a beauty device product or up to 50,000 Hwahae points. Kim Kyung-il, CEO of Hwahae Global, expressed his ambition to "help consumers make smart purchases with data-driven customized solutions, verified actual user reviews, and differentiated information." The curation capabilities of the 'Beauty Edit Shop,' an affiliate commerce program launched last month, are also expected to be further strengthened with this category addition. Users can now have a broader and more reliable beauty experience through Hwahae.