HR Tech Specter Unveils 'Lina' AI Feedback App

**Specter Opens New Horizons for Healthy Organizational Communication with AI-based Feedback App 'LINA'** HR tech company Specter has officially launched 'LINA,' an AI-based mobile app designed to facilitate continuous feedback, aiming to foster a healthy organizational culture and heralding an innovation in corporate communication methods. LINA focuses on resolving the emotional burden and difficulties in expression often encountered during the feedback process using AI technology, and on building a transparent communication environment based on trust. **AI-based Voice-to-Text Conversion and Refinement, Alleviating Feedback Burden** LINA's core feature is that when users record feedback by voice, AI converts it into text, grasps the context and intent, and refines it into natural and organized content. This means that even if speech is interrupted or expressions are unorganized, AI intervenes to help clearly convey the essence of the feedback. It effectively resolves misunderstandings due to emotional involvement, time spent on refining expressions, and cost issues associated with operating a separate system, thereby lowering the psychological and physical barriers to feedback. **Ensuring Reliability and Clarity with the 'Real-Name System' and 'Tone Selection Feature'** Specter has applied the 'real-name system' and 'tone selection feature' as core elements to LINA. This overcomes the limitations of irresponsible or contextless criticism that often occurs in anonymous feedback, helping both feedback providers and recipients accurately understand the essence and intent of the feedback by clearly recognizing each other. Users can adjust their message tone by choosing their desired tone from 'warmly,' 'plainly,' or 'strongly,' according to their emotional state and situation. AI refines voice feedback according to the 'Situation-Behavior-Impact-Expectation' principle to minimize misunderstandings during transmission. Furthermore, it provides a feature allowing recipients to leave simple replies, encouraging natural two-way communication. **Utilization Value Expanding into Organizational Diagnosis and Proactive Management** Even before its launch, LINA received significant interest with many companies applying for early access, reflecting organizations' thirst for a healthy feedback culture. Feedback data collected through LINA is expected to be utilized beyond simple communication for organizational diagnosis and management. This will enable more active and proactive organizational operation, such as identifying the possibility of employee turnover or conflict factors within the organization early on. **Strengthening Communication through Future Collaboration Tool Integration** Specter is also considering a future feature to analyze feedback exchanged within major internal business collaboration tools such as Microsoft Teams and Slack. Through this, HR managers and leaders are expected to be able to objectively diagnose the strengths and areas for improvement in team communication, and lay a foundation for members to work in an environment where communication and feedback are smooth. Yoon Kyung-wook, CEO of Specter, emphasized, "Feedback is a core element that promotes active communication within an organization, providing members with clear goals and a sense of responsibility, thereby fostering autonomous execution. LINA will contribute to lowering barriers to feedback through AI technology and building a system that can diagnose and improve organizational culture based on trust."