Homeshopping Moa Adds AI Product Summarization

Buzzni, a leading company in artificial intelligence (AI) technology, is revolutionizing the mobile home shopping experience by bringing together its full AI capabilities. Recently, by fully introducing the 'Product Feature Summary' function to the Homeshoppingmoa app, it provides users with a more efficient and convenient shopping environment. The newly added 'Product Feature Summary' function precisely selects and displays only the core product features from long, hour-long home shopping broadcasts, and is based on Buzzni's proprietary 'A+ Short-form AI' technology. Now, users can grasp the key points of products they are interested in within just a few minutes, without having to watch long videos. For example, if a user is considering purchasing an air conditioner, the AI selects and shows only the main scenes where the show host explained the air conditioner's functions, design, and complimentary gifts in past broadcasts, thereby dramatically shortening the decision-making time. Furthermore, on product detail pages, AI further compresses and provides product information. It summarizes key features in a single line and presents accompanying main scenes that intuitively illustrate them. In addition, the 'Homeshoppingmoa AI Chatbot' function is integrated to immediately resolve user queries, maximizing user convenience. Jo Chang-rae, Team Leader of the Homeshoppingmoa Squad, stated, "We are continuously integrating commerce AI technology to help users experience mobile home shopping more efficiently and enjoyably." He emphasized, "Going forward, we will leverage the infinite possibilities of AI to attempt various innovations so that Homeshoppingmoa can evolve into a differentiated mobile home commerce platform." Meanwhile, Buzzni's AI technology has already gained global recognition. Last year, its excellence was proven when a paper on video search technology was accepted at 'EMNLP 2024', the most prestigious conference in natural language processing. The 'A+ Short-form AI' applied in this instance has already been adopted by leading domestic commerce companies such as Shinsegae Live Shopping, proving its value.