Happy Moon Day Period Tracking App: 3 Million Download Milestone

Opening new horizons in women's health: Happy Moonday surpasses 3 million app installations and captures 1/3 of women in their 20s Happy Moonday, an all-in-one menstrual care brand presenting a new paradigm in women's health management, has achieved a monumental milestone by surpassing 3 million cumulative mobile app installations. In particular, it is demonstrating an overwhelming presence by securing approximately one-third of the female population in their 20s as subscribers. Based on this popularity, Happy Moonday solidified its position by securing the top spot in usage among 7 major domestic menstrual apps in May. Happy Moonday explained that innovative features that systematically manage individual menstrual health, beyond simple period prediction, served as key differentiators. Happy Moonday, which directly handles everything from menstrual product development to app service provision, is also actively committed to social responsibility. Recently, it successfully carried out the 'First Period Support Squad' campaign with app users, donating organic sanitary pads equivalent to the quantity sold on the app over three weeks. Through this initiative, approximately 90,000 sanitary pads, conveying warm support, will be delivered to low-income adolescent girls. Furthermore, through a strategic partnership with Maria Fertility Hospital, a specialist in infertility, Happy Moonday provides practical benefits for important health management throughout a woman's life cycle, including egg freezing, embryo freezing, and prenatal tests. In addition to a dedicated hotline and initial consultation booking support service exclusively for Happy Moonday customers, all this information can be conveniently checked in the event menu of the app's shopping tab. Kim Do-jin, CEO of Happy Moonday, expressed his aspiration: "We aimed to redefine menstrual apps, which had previously remained focused on simple next-period prediction or fertility window calculation, as an essential tool for women's health management." He added, "We will accelerate service enhancements so that more women can lead healthy and autonomous lives." Happy Moonday will continue to lead the future of women's health with innovative services and warm social contribution activities.