Habit Factory Surpasses ₩152.6 Billion in AI-Powered Loans in 3 Years

## Fintech HabitFactory Leads Innovation in US Mortgage Market: 'Loaning.ai' Surpasses 152.6 Billion Won in Loans in 3 Years Korean fintech company HabitFactory is making waves in the US home mortgage market. Its AI-based mortgage service 'Loaning.ai' has achieved cumulative loans of 152.6 billion won within three years of its US entity's establishment, demonstrating rapid growth. Notably, it secured loans worth 70.6 billion won last year alone, emerging as a new strong player in the US housing finance market. The secret to Loaning.ai's rapid prominence lies in its overwhelmingly competitive interest rates and swift service. The average interest rate of 6.125% in 2024 is significantly lower than the US commercial bank average (6.750%). The company explained that this offers a groundbreaking benefit, allowing customers to save approximately 10.4 billion won in interest costs per customer when utilizing a 30-year mortgage. At the core of these achievements is HabitFactory's unparalleled digital innovation capability. By fully adopting AI analysis and automation technologies, it has significantly shortened operational procedures and reduced costs. As a result, customer convenience has been maximized, with loan eligibility verification, which previously took over 3 days, now possible within just 1 minute on their website. This is regarded as a successful case that has maximized the efficiency of financial services. Currently operating successfully in California, Georgia, and Texas, HabitFactory is accelerating its US market expansion, having recently obtained a specialized home mortgage bank license in Nevada. Co-CEO Lee Dong-ik stated his ambition: "We have resolved inefficiencies in the financial market and maximized customer value through technology and data," adding, "We will continue to lead the US financial market and provide greater benefits to customers through continuous innovation." HabitFactory is changing the landscape of the US mortgage market and setting the direction for future finance with its AI-based innovative services.