Green Startup

Every morning, CEO Jeon Hwa-sung's YouTube program 'Startup Morning Coffee,' which breathes fresh air into the startup ecosystem, this time spotlighted The Green Generation, an innovative company charting a sustainable future for the fashion industry. This broadcast, aired live at 8:40 AM via the 'Jeon Hwa-sung's CNTV' channel, introduces the core competencies and market potential of various startups, and serves as a valuable information platform for those interested in startups through real-time viewer interaction. The fashion industry, groaning under chronic environmental problems. At its heart, The Green Generation has thrown down a bold gauntlet with eco-friendly textile and apparel solutions utilizing waste plastics and natural extracts. Their journey, innovating the daily sportswear market in the face of massive issues like textile waste, greenhouse gases, and microplastics, is currently gaining further momentum through the IBK Changgong support program. The true value of The Green Generation lies in 'functional eco-friendly materials' that go beyond mere 'eco-friendliness'. They were not satisfied with just recycled plastic and corn-based biodegradable yarns. They perfectly implemented essential functionalities for daily life and sports activities, such as antibacterial properties, deodorization, excellent absorption and quick-drying, and comfortable cooling, thus creating a differentiating factor. Fabrics produced using these technologies, such as double-sided back mesh fabric and CP single fabric, met with immediate market response, proving their innovativeness. They achieved an astonishing performance, ranking #1 in summer season sales on Musinsa and generating 600 million won with a single product. Especially in the women's apparel sector, they achieved the feat of ranking #2 in Musinsa's global rankings, proving both their technological and product capabilities. A substantial contribution to environmental protection is also a core philosophy of The Green Generation. Figures such as a 30% reduction in energy consumption, a 40% decrease in greenhouse gas emissions, and a 50% reduction in water usage through the application of eco-friendly materials clearly demonstrate the sustainable value they create. A solid team led by the founder, an expert in fashion brand merchandising (MD), and a veteran CTO in apparel science and R&D, is continuously expanding its business by organically combining B2B fabric sales and its own product sales models. The Green Generation is now gathering expectations not just as a startup, but as a new alternative for sustainable fashion and a key player set to lead future trends. We anticipate that their innovative endeavors will have a positive ripple effect across the entire fashion industry.