Gopizza Launches K-Food Gochujang Brand in India

As the influence of K-Food continues to grow in the global dining market, GoPizza, a single-serving pizza franchise, is writing its own unique success story in the Indian market. GoPizza, expanding beyond Korea through food-tech-based innovations, recently successfully launched its second Korean food brand, 'Gochujang,' in India, proving the strong synergy of its localization strategy and multi-brand portfolio. Since first venturing into Bengaluru, India, in 2019, GoPizza has firmly established itself in the local market, operating over 50 stores across India. Particularly noteworthy is the explosive interest of local youth in K-Food, fueled by the K-POP craze. GoPizza recognized this trend and introduced a 'complex brand model' to run new brands in parallel, maximizing the operational efficiency of existing pizza stores. The success of the dessert brand 'Dalkomi' at Bengaluru Airport last year clearly demonstrated this potential. Immediately after opening, Dalkomi ranked among the top-performing GoPizza stores in terms of sales, proving how appealing a variety of Korean foods, such as street food and desserts, are to the local young generation. Building on this success, GoPizza ambitiously launched its Korean food brand 'Gochujang' at Phoenix Mall of Asia in India. 'Gochujang' goes beyond merely introducing Korean food; it utilizes its own developed recipes that deeply understand and reflect local eating habits, tastes, and cultural characteristics. The key to its success lies in localizing flavors using fresh ingredients sourced locally, while maintaining its Korean identity. This demonstrates that GoPizza is evolving beyond a simple dining brand into a 'Glocal' brand that communicates with local culture and offers new culinary experiences. GoPizza's penetration into the Indian market does not stop here. The company plans to expand its stores in India to 100 by the end of this year and transition to a franchise business model through master franchise agreements in various cities. Ultimately, it has the grand goal of diversifying its brand portfolio by making India a hub for K-Food expansion and making it a key candidate for future IPOs and entry into global capital markets. As a GoPizza official revealed, India's low geopolitical risk, high economic growth rate, and a P/E ratio seven times higher than that of the same industry in Korea further highlight its attractiveness. Beyond India, expansion across Asia, including a strategic alliance with Thailand's CP Group and utilizing Singapore's Seven-Eleven distribution network, is actively being discussed, drawing attention to GoPizza's global leap.