Golf Kim Caddy's Monthly Sales Soar After Renewal

Golf lifestyle platform KimCaddie is attracting market attention by achieving remarkable results in a short period after a full revamp of its shopping service. Since its renewal in March, it achieved the feat of surpassing 30 million won in monthly sales in just one month. This explosive growth is analyzed as a result of the strategic partnership with AK Golf, the largest golf distribution company in Korea, acting as a key driving force. KimCaddie leveraged its strong user base of 2 million members, showcasing the lowest-priced golf equipment provided by AK Golf and attractive weekly special promotions, quickly emerging as a new powerhouse in the golf shopping market. This shopping service renewal was not merely limited to product expansion. KimCaddie meticulously analyzed its vast accumulated golf user data to understand customer purchasing tendencies, and based on this, implemented optimal product placement and intuitive purchase flows, innovatively improving the user experience. The cooperation with AK Golf became a crucial turning point in securing product competitiveness. It strengthened a wide range of product curation, encompassing essential items like golf clubs, gloves, and golf shoes, as well as golf travel products, and plans to continuously expand its product categories to include golf apparel and more in the future. The success factors for KimCaddie Shopping are cited as the strong strategy of 'lowest price guarantee' and the exceptional special promotions held every Tuesday. These two key marketing strategies are acting as powerful drivers leading to high purchase conversion rates among golfers. A KimCaddie official stated, "Through the synergy with AK Golf, we have successfully established our shopping service, and it is very encouraging that we proved its potential with sales from the first month," adding with confidence, "We will continue to develop into the best shopping platform that golfers can trust and enjoy." By successfully integrating golf shopping into its existing services such as screen golf booking, driving range subscriptions, and AI swing analysis, KimCaddie is evolving into a company that provides a comprehensive solution for all things golf in one place, truly establishing itself as a 'golf lifestyle platform.'