Glowing, EMW 2025 Global Top 10 Entry

Gloing, which operates the AI-powered creator commerce platform 'SSETTER', is demonstrating a strong presence on the global stage, beyond Southeast Asia. Gloing achieved the remarkable feat of being selected as a Global Top 10 and Asia Top 5 startup at the prestigious global startup competition 'EMW (East Meets West) 2025', thereby globally proving its innovation. This achievement demonstrates that SSETTER's unique 'performance-based collaborative sales (Affiliate)' model is leading global trends. Especially in the Southeast Asian market, where shopper-tainment based commerce is explosively growing, the importance of performance-based marketing that goes beyond simple promotion to drive actual purchase conversion is growing day by day. This is because, as the effectiveness of traditional influencer promotion methods decreases, brands are actively seeking solutions that guarantee direct sales performance. SSETTER innovatively implements a structure that connects brands with the optimal creators through AI-based data analysis, and where creators directly lead not just promotion but also sales. This lowers entry barriers for brands entering the Southeast Asian market and provides a powerful solution for generating immediate and measurable sales performance. This EMW selection opens up networking opportunities with major Silicon Valley VCs and global partners, giving a green light to SSETTER's global expansion roadmap. Kim Na-yeon, CEO of Gloing, emphasized that "SSETTER is a platform that goes beyond simple matching to maximize brands' sales performance," and expressed her ambition to accelerate global growth building on this award. Gloing, which recently secured seed investment from Nanum Angels, a specialized scale-up investor, plans to build a sustainable growth ecosystem by focusing this capital on technological advancement, expanding brand partnerships in the Southeast Asian market, and strengthening its creator network. Armed with AI-powered customized matching, shopper-tainment content optimization, and performance-based marketing solutions, SSETTER will lead a future-oriented commerce ecosystem where brands and creators grow together.