Gangnam Unnie: Thais Choosing K-Medical Beauty Up 10x; Thailand's Growth Accelerates After Japan

**GangnamUnni, Fierce Attack on Thai Market! Leads Global K-Medical Tourism with 10-Fold Surge in Bookings in Just 7 Months Since Launch** Healing Paper, the operator of the global aesthetic medical information platform 'GangnamUnni,' is opening new horizons for Korean medical tourism by achieving explosive growth in the Thai market. The Thai-language version of the 'UNNI' app, launched last November for Thais seeking information on Korean dermatology and plastic surgery clinics, achieved a remarkable feat by boosting the number of bookings for Korean hospitals by a whopping 10 times in just 7 months. This is being hailed as another global success story, following its successful establishment in the Japanese market. The 'UNNI' app provides a cross-border service that allows users whose smartphone language is set to Thai to conveniently search for procedure information and real reviews of Korean aesthetic medical clinics in their native language. This thorough localization strategy immediately led to results, proving its unparalleled influence in the market by ranking 2nd in the Android beauty category and 11th in the iOS health and fitness category on the Thai App Store. The secret to the 'UNNI' app's success in Thailand lies in maximizing user convenience. It allows for easy comparison and search of Korean hospital procedure prices and detailed information in Thai, and supports automatic translation for reviews from users of various nationalities and real-time chat consultations with hospitals, enabling communication without language barriers. As a result, Thai users are said to have dramatically improved their accessibility to Korean aesthetic medicine. Having secured 1.5 million users and 1,500 Japanese clinics since its entry into Japan in 2019, establishing itself as a major player in the aesthetic medical platform market, 'GangnamUnni' focused on the potential of the Thai aesthetic medical market, where K-beauty and fashion are highly popular and which is growing at an annual average of over 12%. Currently, the primary users of the Thai 'UNNI' app are women in their late 20s to early 30s, showing high interest in various procedures such as skin lifting, rhinoplasty, and fat reduction surgery. Healing Paper plans to further enhance customized content for Thai medical tourists and strengthen joint marketing and partnerships with Korean hospitals to improve the reliability and convenience of Korean medical tourism. Seungil Hong, CEO of Healing Paper, expressed his ambition, stating, "We will alleviate the limitations many foreign tourists face in accessing information on excellent Korean hospitals and actively contribute to the growth of K-medical tourism." Meanwhile, 'GangnamUnni' is solidifying its position as a truly global aesthetic medical information platform, providing information on over 2,700 hospitals in Korea and over 1,500 in Japan to 7.5 million users both domestically and internationally, recording 6 million cumulative consultation applications and 2.4 million cumulative reviews.