Flitto Unveils AI Image Translation, Eyes Global E-commerce

Flitto has officially launched an innovative 'AI Image Translation' service that will further boost the global competitiveness of e-commerce companies. This service precisely translates text within images using AI technology, while perfectly preserving original design elements such as text placement, background, and color, thereby maintaining the visual integrity and brand identity of the content. It supports JPG, PNG, and GIF, as well as HTML format in particular, providing translated images optimized for global platforms. A notable point is that for HTML format, the translated text is exposed in search engine results, maximizing Search Engine Optimization (SEO) effects and significantly expanding touchpoints with potential customers in the digital environment. Through a customer-exclusive one-stop monitoring system, translation and design optimization can be managed at once, allowing real-time progress checks without manual work or complex communication, thereby dramatically improving the efficiency of global localization tasks. Flitto combines advanced technologies such as an AI translation engine based on extensive language data accumulated by 14 million users, OCR (Optical Character Recognition), and inpainting, to provide high-quality, domain-specific translation. Already, numerous global beauty platforms, including Olive Young and Zolz, are successfully carrying out overseas localization of image-based content through Flitto's technology. Lee Jeong-su, CEO of Flitto, emphasized that in a situation where the importance of image content in the digital environment is growing, this AI image translation service will preserve the brand sentiment of companies and play a crucial role in strengthening their competitiveness in the global market.