Fintech Startup Renames to Softment, Expands into E-Finance

## Smart Order 'Tablo' Operator Changes Company Name to 'Softment' and Transitions to Co-CEO System... Declares Leap into Fintech The founder who has successfully operated the smart order service 'Tablo' announced a new leap in the fintech market by changing the company name to 'Softment (Softment Inc.)' and launching an innovative co-CEO system through a regular shareholders' meeting on the 28th. The new company name 'Softment' combines 'Soft' and 'Payment', clearly showing the company's direction to transform existing payment methods, which felt complex and rigid, into user-friendly experiences through its proprietary QR and NFC-based solutions. Following this decision, Jeong Jae-hun, former Vice President, who will be a key driver for entering the electronic financial business, has been appointed as the new co-CEO, alongside existing CEO Jang Ha-il. CEO Jeong Jae-hun, a co-founder who has overseen platform operations and business since 2020, has successfully integrated IT technology and the electronic financial business, and notably demonstrated his management capabilities by leading the acquisition of the Payment Gateway (PG) business license last year. The two co-CEOs plan to maximize synergy to strengthen competitiveness in the electronic financial market. Leveraging this company name change and management reorganization, Softment plans to further expand the market share of its core business 'Tablo', while also accelerating a new business: the development of an offline simple payment system. This signifies a strong will to evolve beyond a mere smart order service into a comprehensive fintech company. Softment, which surpassed 20 billion KRW in annual transaction volume last year and obtained a PG business license from the Financial Supervisory Service, further proved its growth potential by successfully attracting 2.3 billion KRW in pre-Series A investment from SparkLabs, CJ Investment, and Magna Investment in 2023, followed by successfully completing Series A investment from Hyosung Ventures this year. Softment CEO Jeong Jae-hun stated, "Leveraging the new company name and management system, we will further advance the technological capabilities of 'Tablo' and lead sustained growth in the fintech sector." He expressed his ambition, "We will dedicate all our efforts to creating customer-centric value through innovative financial services." Attention is drawn to the changes Softment's 'soft innovation' will bring to the electronic financial market.