Featuring: Enhanced AI Influencer Ad Analytics

Influencer marketing solution 'Featuring' has significantly enhanced its ad content analysis features. The core is that AI automatically collects and analyzes influencers' ad content from the past three months, providing advertisers with in-depth insights. Now, multi-faceted evaluations are possible beyond simple follower and like counts, including the proportion of ads among total posts, ad upload frequency, analysis of comment reactions to ad products, and comparison of ad post performance versus general posts. Furthermore, by identifying influencers' past collaboration brand lists along with similar influencers who have worked with specific brands, competitive analysis and potential collaboration targets can be easily found. In particular, the introduction of large language model (LLM)-based text analysis technology has dramatically shortened comment analysis time. Featuring plans to focus on optimizing data preprocessing efficiency and advancing brand extraction technology in the future. CEO Jang Ji-hoon emphasized, "It is a tool that allows for the discovery of effective influencers through various success metrics in addition to follower count," and added, "We will support our clients' growth with differentiated data analysis." Based on its proprietary engine that analyzes over 18 million influencer channels and more than 400 million social content items worldwide, Featuring currently provides services to approximately 15,000 companies.