Feat-U-Ring Hires Hwang Seorim as Japan Business Lead to Accelerate Market Expansion

## Featuring Hires Hwang Seo-rim from 'CLASS101'...Accelerates Establishment of Japanese Subsidiary in Second Half of the Year Featuring, a global SNS data analysis company, is accelerating its entry into the Japanese market. It has appointed Hwang Seo-rim, a cross-border expert from 'CLASS101,' as the lead of its Japan business division, placing her at the forefront of securing a strong foothold in the local market. Featuring has already been providing integrated influencer marketing services based on 'Featuring AI,' Asia's largest SNS data analysis engine, and successfully launched 'Featuring Japan' last year in partnership with Flag, a comprehensive advertising agency in Japan. Hwang Seo-rim is a veteran who has led Korea-Japan cross-border marketing and business development for the past decade. She led the establishment of a Japanese subsidiary and initial market stabilization at the global social game company Supergin, and significantly expanded brand awareness at the all-in-one creator platform CLASS101 through collaborations with local Japanese creators. Notably, she served as the head of the Korean subsidiary for Nova Holdings, Japan's largest education service company, successfully executing the entire process of establishing new subsidiaries. She possesses extensive experience across all aspects of subsidiary establishment, from assessing market entry suitability and discovering business models to promoting new ventures. Featuring plans to actively leverage Hwang's extensive field experience and strong local network to advance Japan-specific marketing strategies and to actively discover solution application cases and boost sales. Furthermore, it plans to officially establish a Japanese subsidiary in the second half of this year, further solidifying its position as a global cross-border marketing solution company. Hwang Seo-rim, Lead of Featuring's Japan Business Division, expressed her ambition, stating, "Based on Featuring's unique SNS analysis technology, I will implement customized strategies optimized for the Japanese market and generate sustainable results through close partnerships with local customers." Featuring has already showcased its vision and technological capabilities to Japanese investors through a global startup IR event hosted by the Ministry of SMEs and Startups and the Korea Institute of Startup & Entrepreneurship Development. It is continuing its swift efforts to secure the Japanese market, including actively seeking new customers and open innovation collaborations by participating in 'Startup Japan Expo 2025,' Japan's largest startup exhibition.