Extend CRM with Buckle-Sellmate Integration, Automatically Acquire Customer Purchase Data

Mass Adoption, which operates 'Buckle', a data-driven brand growth solution, is innovatively expanding the CRM (Customer Relationship Management) infrastructure of its partner brands through a strategic partnership with 'Sellmate', an integrated shopping mall management solution. The core of this collaboration lies in establishing an 'automatic linking system for order data and digital warranties'. Now, all order information generated through Sellmate or Sellmate POS (Point of Sale) is automatically connected to the Buckle solution, and a system has been implemented where a KakaoTalk-based digital warranty is immediately sent to the purchasing customer right after the product purchase. Through this, brands can easily secure key data of their purchasing customers without separate development processes or human resource investment. This is a groundbreaking method that perfectly complements the structural limitations previously faced by brands operating on existing e-commerce platforms in directly acquiring customer information and communicating with them, through technical integration. Buckle supports the active utilization of acquired customer data for practical CRM marketing, beyond mere product authentication. Through various functions such as integrated online/offline data collection, message automation, simple A/S registration, and membership benefits, it helps brands proactively design the post-sale customer journey. Furthermore, it supports the execution of advanced LTV (Customer Lifetime Value)-centric marketing strategies through AI-based repurchase inducement features and differentiated benefits for each customer segment, driving the continuous growth of brands. Park Chan-woo, CEO of Mass Adoption, stated, "This integration is an important starting point for brands to reduce platform dependency and proactively lead customer relationships," and expressed his ambition to "further advance the data connection structure for building continuous relationships with purchasing customers." Currently, Buckle successfully provides integrated customer management and marketing solutions not only to large corporate affiliates such as LF and SK, but also to a wide range of global and leading domestic brands like Lululemon, Ader Error, and Bunk, and its capabilities are being recognized.