Enhancing Customer Experience and Securing Content Competitiveness with Shorts

Fashion platform HAGO, reflecting rapidly changing trends and modern consumer needs, is launching a new short-form service called 'Shorts', which provides short video content of about one minute. This service, officially announced on the 7th, is a core strategy for HAGO House to strengthen its competitiveness in the short-form market, building on the technology and know-how it has accumulated through 'HAGO Live'. 'Shorts' will showcase product videos from brands on the HAGO platform, edited briefly and stylishly. This allows consumers to intuitively grasp a product's material, fit, and brand sensibility without complex searches. Users can instantly find content of interest using only hashtags like 'bag recommendations' or specific brand names (#Matinkim), which helps shorten shopping time and facilitates efficient decision-making. HAGO plans to provide abundant information through 'Shorts', not only with self-produced videos but also with influencer collaboration content, styling tips, and the latest fashion trends. It will actively utilize 'Shorts' for product reviews, events, and promotions to expand customer touchpoints, and further develop it into a community space where customers can directly create and share product review Shorts, thus offering a differentiated shopping experience. A HAGO House official stated, "This is a new attempt to strengthen customer touchpoints," adding their ambition to "grow into the 'next fashion platform' that offers a unique joy of shopping." Meanwhile, HAGO has already demonstrated unrivaled competitiveness in the live commerce sector, achieving a 250% year-over-year growth in product sales through over 167 live broadcasts annually.