Earnest AI Launches BaaS AI Loan Platform in Financial Sandbox
Financial-specialized AI platform company HonestAI (hereinafter referred to as HAI) successfully launched 'HonestFund', a BaaS (Banking-as-a-Service) model based on investment linkage with online lending platform institutions, presenting a...
Financial-specialized AI platform company HonestAI (hereinafter referred to as HAI) successfully launched 'HonestFund', a BaaS (Banking-as-a-Service) model based on investment linkage with online lending platform institutions, presenting a new paradigm to the financial sector.
HonestFund, introduced through linked investments with major savings banks such as Koryo Savings Bank and Daol Savings Bank, is an innovative service where financial institutions entrust funds, and HAI's AI lending platform directly executes loans to borrowers. The core of this platform lies in 'Lending Intelligence', HAI's independently developed predictive AI-based Credit Scoring System (CSS). Lending Intelligence minimizes loan default risk while maximizing efficiency by automatically processing over 95% of complex loan processes with AI software.
A notable feature is its ability to create new lending opportunities by embracing mid-to-low credit score holders and thin-filer customer groups, who were difficult to assess with existing evaluation methods. This leads to the excellent effect of reducing bad debt costs by up to 60% compared to existing CSS, contributing to improving the profitability of financial institutions.
The excellence of Lending Intelligence has already been proven multiple times. It has received recognition in authoritative evaluations, including ranking first in the Samsung Card category of Samsung Financial C-lab Outside in 2024 and winning the Grand Prize (Financial Services Commission Chairman's Award) at the Financial Services Commission D-Testbed in 2023, and has solidified its reliability by completing technical verification with 24 companies across the entire financial sector, including banks, insurance, cards, capital, and savings banks.
Seo Sang-hoon, CEO of HAI, stated, "If savings banks simply entrust their funds, they can execute high-quality credit loans using the AI platform without large-scale investment in separate system construction," and emphasized that this joint project with savings banks will be the first case to fully demonstrate the safety and convenience of AI lending.
Established in 2015, HAI has attracted cumulative investments of 47.2 billion won and commercialized over 20 types of AI credit scoring models. By signing Lending Intelligence supply contracts with major domestic financial groups and savings banks, it is providing leading services that connect finance and technology, driving digital financial innovation.
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