Duos 'G-BIGIO': Monthly Transactions Up 45%, Hits 5 Million Visits in 10 Months
Startup Doers' 'Zibizyo,' which is opening new horizons in the creator economy, is making waves in the market, having recorded an explosive average monthly transaction growth rate of 45% and surpassed 5 million cumulative visitors within 10...
Startup Doers' 'Zibizyo,' which is opening new horizons in the creator economy, is making waves in the market, having recorded an explosive average monthly transaction growth rate of 45% and surpassed 5 million cumulative visitors within 10 months of its service launch.
Zibizyo is an innovative affiliate platform that directly connects brands and creators, supporting product sales and sharing profits. It has fully automated the complex operational procedures of existing creator-brand collaborations, significantly reducing the time required from product sales to settlement. This provides creators with an optimal environment where they can focus solely on content creation and communication with fans, promote products they choose on their social media channels, and check sales performance in real-time.
Zibizyo's most notable strength is that it has built an ecosystem where all creators, regardless of their size, can succeed. Micro-influencers with fewer than 1,000 followers have achieved cumulative sales of 500 million won solely through their short-form content creation abilities, while creators with 30,000 followers have generated 100-300 million won in sales from a single post, and YouTubers with hundreds of thousands of subscribers have recorded 1 billion won in sales through long-form videos. They are all demonstrating remarkable profit-generating capabilities in their own ways.
Currently, Zibizyo is collaborating with approximately 500 brands and is expanding its reach beyond beauty and fashion into various commerce categories. It is also contributing to the acceleration of global market entry by connecting K-beauty and K-fashion brands with international creators.
Doers, founded in November 2023 by CEO Won Ji-hyun, a co-founder of Watcha, and Director Kim Yoo-jun, former CTO of Ably, has grown at an astonishing pace. It secured seed investment within three weeks of its establishment and completed its pre-A round simultaneously with the launch of the Zibizyo service in May 2024. Notably, Zibizyo demonstrated high profitability with transaction volume growing by over 10% weekly and approaching monthly break-even point (BEP), achieving the feat of securing 10 billion won in Series A investment just eight months after its service launch.
CEO Won Ji-hyun stated, "We are in an era where creators of various types and sizes influence consumers in different ways," and expressed her ambition, "We will develop into a platform where creators can authentically introduce products and share benefits with their fans while also monetizing their efforts." Doers plans to build a healthy ecosystem where both brands and creators can thrive together through future platform enhancements, accelerated global expansion, and category diversification.
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