Draftype: Preventing and Mitigating Legal Risks in AI Advertising

Draftype, which presents the future of AI content creation, has undertaken an innovative technology update that will instantly resolve companies' chronic concerns about copyright and legal risks. Based on its proprietary patented technology and advanced 3D modeling capabilities, it has opened a new era where companies can produce high-quality advertising content without copyright concerns. At its core is the patented 'non-identifiable watermark' technology. This technology can clearly determine whether content is AI-generated without compromising its aesthetic value, proactively responding to the upcoming 'AI Basic Act' which is scheduled to take effect next January. It addresses social issues such as deepfakes and fake news, while simultaneously providing a reliable solution optimized for advertising and branding. In essence, Draftype is leading the watermark technology trend that global companies like Adobe, Microsoft, and Samsung are already paying attention to. Furthermore, the '3D Modeling Data-based Generative AI Solution,' which goes beyond the limitations of simple image crawling, fundamentally prevents copyright infringement concerns by recreating even the unseen areas of reference images. This is a groundbreaking approach that expands creative freedom while ensuring legal safety. Particularly noteworthy are three key feature enhancements that reflect the needs of the advertising marketing field. These include photorealistic human character generation that overcomes issues like the "six-fingered hand" controversy and limitations in depicting East Asian individuals, text rendering that resolves logo and text distortion problems, and background variations that naturally blend with any backdrop – all maximizing the completeness of advertising content. Kim Dae-hee, CEO of Draftype, emphasized, "At a time when legal disputes over AI content are increasing, we sought to provide clear technical guidelines that minimize corporate concerns." Thanks to this, the advertising production process, which previously cost tens of millions to hundreds of millions of won and took several weeks, can now achieve up to 90% cost and time savings through Draftype's technology, enabling even startups and SMEs with budget constraints to produce high-quality advertisements. Having already achieved remarkable results with over 6,900 cumulative clients and more than 130,000 content generations, Draftype envisions leaping forward as a comprehensive AI creative production company through expanding partnerships with advertising agencies, streamlining AI-based production processes, and introducing real-time performance analysis systems.